市场传播及品牌推广课程及短期课程-365官网专业进修学院. Explore our list or programmes for part-time and full-time.-365官网,365app安卓客户端
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Marketing & Hospitality Marketing Communications and Branding

Marketing Communications and Branding

Firms spend an enormous amount of money on brand building. With the proliferation of digital and social media, 现在有更多的方式与客户联系,这是重要的营销人员和企业高管装备自己的相关知识和当前的最佳实践营销传播. 365官网,365app安卓客户端在营销、传播和品牌领域提供广泛的课程, 从高级文凭和行政证书课程到研究生学位.

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The University of Hull, United Kingdom
市场及管理(荣誉)学士学位课程为学生提供最新的市场及管理知识,例如市场传播, digital marketing, social media, brand management, strategic management, etc. 它旨在提高学生在就业市场上的竞争力和就业能力. With professional training, 学生将能够开发有效的营销和管理策略,以解决竞争的商业环境中的商业问题.
PT
Start To be advised
Duration 18 months
数字和社交媒体革命已经改变了营销行业. 数字和社交媒体营销高级文凭旨在为您提供最新的数字营销知识和实践, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. 该项目还为你的学位水平和职业发展的进一步教育做准备.
PT
Start 08 NOV 2021 (MON)
Duration 20 months to max. 40 months
Fee HK$3,950 per Module (Subject to Change)
本课程旨在为学生提供有关最新数码科技的知识, social media and content marketing strategies and tactics. 它还为学生提供实践和实用的技术和工具,以建立必要的技能和战略思维,以支持他们的品牌在数字时代.
 
PT
Opening date Saturday, November 6, 2021
Length of period 3個月
Course fee HK$6750
该计划旨在满足目前从事公共关系工作或有此抱负的人士的持续教育和专业发展需要. 该课程为学生提供实用的公共关系技巧和工具的知识,以实现企业的品牌目标和目标.
PT
Start 13 NOV 2021 (SAT)
Duration 1 month
Fee HK$7,000
本课程的重点是设计和规划数字和社交媒体营销活动的实践方面, as part of the overall marketing strategy.
PT
Start 11 DEC 2021 (SAT)
Duration 3 months
Fee HK$6,000
Hong Kong Brand Development Council
Brand management is a very important part of marketing。365官网與香港品牌發展局合辦之行政人員證書”品牌管理”課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。In response to market changes, we have redesigned the curriculum to better suit the needs of marketing staff。

The course aims to provide participants with practical strategies and tools to build, develop and manage brands, enabling them to master the elements and skills to build and manage successful brands in the digital age。

The course includes elements of design thinking in order to stimulate students' creativity and apply it to brand management。

 
PT
Opening date Saturday, January 8, 2022
Length of period 2個月
Course fee HK$6000
Hong Kong Brand Development Council
Brand management is a very important part of marketing。365官网與香港品牌發展局合辦之行政人員證書”品牌傳播”課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。In response to market changes, we have redesigned the curriculum to better suit the needs of marketing staff。

New course in addition to introductionIntegrated marketing communication concepts and characteristics, as well as teaching students to developSpecial emphasis will be placed on integrated marketing communication planning methodsThe use of digital tools enables students to master the necessary skills to be a new generation of marketers or brand managers and become more comfortable in their careers。
PT
Opening date 2 April 2022 (Saturday)
Length of period 2個月
Course fee HK$6,000
资讯科技署与IAB香港合作推出两项全新课程,旨在为数码媒体行业培养人才,并提升员工的知识和技能. 有效数字媒体购买和规划执行证书是为机构或其他组织的媒体购买和规划从业人员设计的.
 
PT
Start To be advised
Duration 2 months
Fee HK$7500
In the digital economy nowadays, 大多数成功的营销人员都有很强的数据分析技能和创造力,使他们能够在高度复杂和竞争的商业环境中制定聪明的营销策略和创新的商业解决方案. The programme "营销人员数据驱动创新思维执行证书” 旨在培养市场营销人员的数据分析技能和培养他们的创造性思维模式. 精通数据分析的营销人员,能够进一步结合数据的见解,并应用于创造性的问题解决,将受到高度欢迎. 
PT
Start To be advised
Duration 5 weeks
资讯科技署与IAB香港合作推出两项全新课程,旨在为数码媒体行业培养人才,并提升员工的知识和技能. 专业数字媒体销售管理人员证书专为媒体或其他公司的数字媒体销售从业人员而设. 
PT
Start To be advised
Duration 2 months
Fee HK$7500
Edinburgh Napier University, United Kingdom
365官网市场营销理学硕士课程由爱丁堡纳皮尔大学与365官网专业进修学院合办,为期两年,由二零零零年开办. 该课程旨在培养学生在市场营销管理方面成功发展的知识和智力.
PT
Start 11 OCT 2021 (MON)
Duration 24 months to 28 months
Fee HK$93,500 (payable in two Instalments)
Edinburgh Napier University, United Kingdom
365官网香港专业进修学院与爱丁堡纳皮尔大学合办为期两年的市场营销及节日及活动管理理学硕士课程. 爱丁堡纳皮尔是全球最重要的旅游目的地之一, festival and events. 大学的研究生课程旨在支持国际旅游和活动管理的发展. 这些课程旨在培养学生在市场营销方面成功发展的知识和智力, festival and event management.
PT
Start 11 OCT 2021 (MON)
Duration 24 months to 28 months
Fee HK$93,500 (payable in two Instalments)