The objectives of this short course are (1) to introduce participants to the field of psychology; (2) to describe how various psychological approaches contribute to our understanding of everyday life settings; and (3) to apply the knowledge from these studies to our own personal and professional lives.
在后vuca时代, 大多数员工都是Z一代，而其他人则来自不同的世代. 以使千禧一代在工作中更有效地实现组织目标, It is necessary for leaders to understand the beliefs, 值, personalities and behaviours of young employees. 这种理解将有助于领导者更善于分析，并能够预测员工在不同情况下的反应. Leaders will be more able to influence employees, create a positive and innovate working environment, 解决困难的问题, promote team work and facilitate organisational changes.
In the era of digital economy, 管理人员不仅应该在他们的职能上是专业的，而且还应该知道如何让他们的员工参与进来, including open communication, 重视人胜于任务, 团队方法, accept ambiguity and facilitate staff's development. This programme will improve your knowledge and skill in coaching. 但, more important is before coaching others, you need to learn how to coach yourself: be more humble, 愿意倾听, 积极倾听. Through the approach of coaching-based leadership, you will understand how to enhance yourself, 同时, improve performance through the development of your staff.
With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic 计划ning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today.
该项目审查了社会媒体在影响企业传播方面的影响和应用, 广告, 公共关系, entertainment and commerce. 它注重培养学生的想象力和分析能力，以及在不同平台和环境下的沟通和实践技能. 它挑战和鼓励学生扩展和探索他们的专业实践，并成为迅速发展的媒体和传播行业的创新和足智多谋的领导者.